Korean Business Research releases February celebrity reputation and rankings

The brand reputation rankings for actors in films have been released by the Korean Business Research Institute for this month.

Using big data gathered between January 12 and February 12, the rankings were established by analyzing the consumer involvement, media coverage, interaction, and community awareness indices of 50 well-known movie stars.

Ma Dong Seok ascended to the top of this month’s list with a total score of 5,621,048 following an astounding 131.53 percent gain in his brand reputation index since January.

Ma Dong Seok’s positivity-negativity analysis also showed a score of 89.53 percent positive reactions. High-ranking phrases in his keyword analysis included “Badland Hunters,” “Berlin International Film Festival,” and “The Outlaws,” while his highest-ranking related terms included “success,” “release,” and “attend.”

With a brand reputation rating of 4,883,853, Im Siwan surged to the second position, up 21.33 percent over the previous month.

Go Yoon Jung, on the other hand, secured third place; having a brand reputation rating of 3,812,536 a 4.22 percent improvement from January, 

Honey Lee completed the top five with a brand reputation score of 3,726,620 for February, followed closely by Na Moon Hee in fourth place with 3,757,762.

Here are the List of Top 30 this month: 

1. Ma Dong Seok
2. Im Siwan
3. Go Yoon Jung
4. Na Moon Hee
5. Honey Lee
6. Lee Byung Hun
7. Gong Myung
8. Lee Yi Kyung
9. Park Bo Young
10. Jo Jung Suk
11. Jung Woo Sung
12. Song Ha Yoon
13. Jo Jin Woong
14. Son Suk Ku
15. Yoo Hae Jin
16. Park Seo Joon
17. Youn Yuh Jung
18. Ra Mi Ran
19. Kim Hye Soo
20. Kim Tae Ri
21. Kim Hye Joon
22. Hwang Jung Min
23. Kang Dong Won
24. Gong Yoo
25. Lee Jung Jae
26. Lee Young Ae
27. Song Joong Ki
28. Esom
29. Jang Dong Yoon
30. Son Ye Jin

Sources:(1),(2)

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