On September 17, Oishi unveiled a music video as part of their delectable campaign, “O Wow, O Wow,” featuring all nine members of TWICE. The video showcases the group enjoying an array of Oishi snacks while grooving to their chart-topping hit, “What is Love.”
The surprising collaboration between Oishi and TWICE has captured the attention of fans worldwide. In the one-minute commercial, the members of TWICE are divided into four teams, each enthusiastically endorsing a distinct Oishi snack. Mina and Chaeyoung give their seal of approval to the chocolate and ube-filled crackers found in the Pillows collection. Meanwhile, Nayeon, Sana, and Tzuyu can’t contain their excitement as they exclaim “cheesy, cheesy” while indulging in Potato Fries. Jeongyeon and Dahyun proudly select Miggos, the sweet corn-flavored tortilla chips, as their preferred snack, while Jihyo and Momo declare Oishi’s signature Prawn Crackers Spicy Flavor as their ultimate choice.
Going beyond the promotion of these mouthwatering snacks, the commercial adds a touch of entertainment by showcasing TWICE dancing to their iconic hit, “What is Love.” As a delightful surprise, the video concludes with the k-idols displaying their Tagalog proficiency by exclaiming the Filipino word for delicious, “Sarap! Sarap!”
Oishi, the beloved Filipino snack brand, has been elevating the snacking experience for Filipinos since its establishment in 1974. Over the years, they’ve introduced beloved snack brands like Prawn Crackers and Kirei while expanding their offerings to include innovative products such as Marty’s Cracklin’ Vegetarian Chicharon and Pillows. The delectable Filipino treats created by Oishi have transcended geographical borders and are now savored by consumers not only in the Philippines but also in China, Thailand, Indonesia, and numerous other countries.
Oishi’s collaboration with TWICE underscores the brand’s unwavering commitment to innovation and global expansion. This strategic partnership harnesses TWICE’s worldwide appeal to reach an even broader audience, solidifying Oishi’s presence on the international stage.
Furthermore, the recent partnership between the iconic Filipino snack brand Oishi and the globally renowned K-pop sensation TWICE serves as a perfect example of how the lines between pop culture and business are becoming increasingly blurred.
Watch the full commercial below.
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